Graphic recording. Sketchnotes. Visual notes. The terms are often used interchangeably. But there are some distinct differences. Graphic recording is usually done on flip chart or larger paper, foam core board, or white board, with the graphic recorder standing in front of the group. Sketchnotes are much smaller (think printer paper or a notebook) with the sketchnoter sitting down - mine are usually black and white, but they can also be in color, too. Visual notes is an umbrella term including both graphic recording and sketchnotes. At least that's how I define things.

If you're looking to hire someone to create visual notes for you, how do you know if sketchnotes or graphic recording is best for you?

Generally, if you're going to bring someone in to work in person with your group, graphic recording is the way to go. Part of what makes graphic recording so powerful is that everyone in the room can watch the image unfold along with the conversation. This continually draws people back into the content and keeps them engaged. When displayed after, the images allow people to literally see the big picture of the content and discuss it with those around them. This would happen on a much, much smaller scale with sketchnotes, simply because only a few people can look at them at the same time.

If you're looking for visual notes of a video or audio file, then sketchnotes would probably work best. Sketchnotes can be just as powerful as large graphic recording images when displayed online. If nobody will be around to watch the notes unfold and you're only interested in digital files, it really doesn't matter what size the original notes are. 

The sketchnote above was created from an audio file for the online course The Business Soul Sessions.