Spot illustrations are simple drawings that illustrate one simple concept or word. (That's how I define them, anyways!) Often, spot illustrations turn that concept or word into a simple story. And, as anyone in marketing, sales, communication, and pretty much any other type of business knows, stories are where it's at.
Stories grab attention and draw people in. They make people curious and give them a reason to care. They can bring personal meaning to technical explanations. Stories bring things to life. Even if only a tiny glimpse of the story is told.
That's what spot illustrations do. They bring things to life and give just a glimpse of a story. Enough of a glimpse to grab attention, draw people in, and make them curious enough to find out how the story ends.
Contact me to have some hand-drawn spot illustrations created especially for you!