Visual Thinking & Creativity: Use something in a new way

There's a myth out there that highly creative people just sit around and wait for inspiration to strike. Like a great big lightening bolt from the sky. Or a soft whisper from a mystical muse.
Truth is, creativity is not quite so passive. It is an active process. And there's a science to it, not just an art. There are even formulas, methods, and procedures for generating ideas and, equally importantly, evaluating them. One way to get a new idea or find a creative solution is to use something in a new way.

Sometimes, I take stacks of business cards with me, like if I'm working at a conference or event. Regular rubber bands seemed to rip several of the cards, which meant I had fewer to give out. So, I looked around and found something different to hold my business cards together — stretchy ribbon hair ties. Not only do they hold my business cards together, they look better, too!

When it comes to creativity, the best ideas can be inside the box, not outside of it. You just need to use them in a new way.