A lot of information and ideas that used to be shared in person are now being shared online. Surprising to some, hand-drawn visuals can still be created in real-time, even when the entire interaction is taking place through a screen. Hand-drawn visuals are especially powerful in these situations because they give a very personal touch.
Webinars are a great example. Most webinars have an accompanying slide deck, chat room, and Twitter hashtag to follow. While the slides may have some visuals, the are generally seen in a completely different context than the chat room or Twitter stream. And with a lot of people interacting through chat and social media, it's really easy for comments and insights to get lost.
When hand-drawn visuals are posted in real-time during your webinar, they immediately grab people's attention. They keep the conversation alive, even after the webinar ends, thanks to your webinar hashtag. And hand-drawn visuals allow others to interact with core nuggets of your content, even if they missed your webinar. That can make them want to learn more and lead them to join you at your next event.
Be sure to watch this 15 second video to see what I mean. It shows 12 visuals that were drawn and posted to social media in real-time during the main 45 minutes of a webinar. The last 15 minute were devoted to Q and A, which I did not cover, but certainly could have, if needed.
To take a closer look at the visuals and see them all at once, check out this Flickr Album.
Please keep in mind, these were all drawn and posted in real-time. That means there was only about 4 minutes to draw, photograph, and post each picture!