What grabbed your attention first — the image above or the big chunk of text below?

Odds are, the image grabbed your eye first. It's probably the main reason you're reading the text in the first place! So go back to the image for a minute. Really look at it. READ it.

Now, read the paragraph below:

Visual thinking makes complex information simple, brings clarity to confusing communication, makes the common unique, turns the passive into the active and apathy into interest. With visual thinking, the clumsy becomes elegant, the impersonal becomes personal, the dry becomes juicy, "Yes, but..." is replaced with "Yes, and...", trial and error turns to trial and learn, the cold becomes warm, and the separate become unified.

That paragraph and the accompanying image say the same thing! Most people find the information easier to absorb through the image than the paragraph. They're able to absorb that information faster and remember it longer. And, it's a lot more fun!