We look at letters every day. Online. Text messages. Street signs. Starbuck's coffee cups. Letters are everywhere.
When we see things all the time, we often stop really looking at them. Common things can become invisible.

When that happens, it's a great time to get creative with them. That causes you to look at things in a new way. Explore them from a bunch of different perspectives. Really look at them. See them in a new light. That's where a lot of new ideas are often found — sitting there right in front of us, in plain sight!