There's a myth out there that highly creative people just sit around and wait for inspiration to strike. Like a great big lightening bolt from the sky. Or a soft whisper from a mystical muse.

Truth is, creativity is not quite so passive. It is an active process. And there's a science to it, not just an art. There are even formulas, methods, and procedures for generating ideas and, equally importantly, evaluating them.

While there's often a push to "think outside the box" when generating ideas, thinking inside the box can be just as important. And productive. "The box" gives you a starting place, and sometimes getting started can be the hardest part.

So when looking for creative ideas, it's really ok to start with what you know, right where you are, with whatever you have right in front of you. Because once you start, you'll most likely keep going until that great idea hits you.