I'm really big on creative lettering. That's partly because I like to draw letters. When doing graphic recording or illustration work, I've found lettering appeals to pretty much everyone. If there's too much text (regular writing) people lose interest. If there are too many pictures, people get lost. Fun, fancy, creative lettering is the middle ground between pictures and text.

I did some creative lettering practice a little while ago. I set a timer for 2 minutes and drew as many different capitol c's as I could in that time. (I may have gone over a little, I don't remember!) Here's what I came up with - plenty of different ways to draw a common letter!