Like a green leaf on a bunch of red bricks, hand-drawn visuals are hard to ignore. There's something warm and inviting about them. They really draw you in. And make you really look.

No matter how boring and monotonous those bricks may be, that lonely leaf somehow makes them all a tad more interesting. It makes you look. When you do look, you actually see what you're looking at instead of breezing right by.

Now imagine you watched that leaf fall on the bricks. It caught your eye as it danced around in the air. You may not have been sure exactly what it was or what it was doing, but it looked interesting. You wanted to get closer. When you did, you really looked at it. And noticed things you may have otherwise missed.

Even from the back of a huge auditorium, a live graphic recorder catches people's attention. People want to get closer to see what it is. When they do, they really look. Not just at the drawing, but at your great content. They think more deeply about it. They make connections and get new insights. They're engaged. You stopped talking long ago, but they gladly keep the conversation going.

Like a green leaf on a bunch of red bricks, hand-drawn visuals are hard to ignore. They really draw you in. And make you really look.