Friendly hand-drawn visuals can breathe new life into an old message. The topic of New Year's resolutions has been covered time and time again. So much so that people stop really paying attention to it. In effect, it becomes invisible.
When that happens, a new approach is needed. Something to break the pattern and grab people's eye. No need to make it fancy or complex. Simple can be very powerful. Plus, when you keep things simple, they're less scary so you're more likely to follow through.