There's a myth out there that highly creative people just sit around and wait for inspiration to strike. Like a great big lightening bolt from the sky. Or a soft whisper from a mystical muse.
Truth is, creativity is not quite so passive. It is an active process. And there's a science to it, not just an art. There are even formulas, methods, and procedures for generating ideas and, equally importantly, evaluating them.
One classic way to create something new is to combine two things. Take the markers above, for example. Nothing new about a round tip marker. Or a brush tip marker. But when you put them both in one pen, you end up with a whole new product!