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Creativity: Switch Perspectives

There's a myth out there that highly creative people just sit around and wait for inspiration to strike. Like a great big lightening bolt from the sky. Or a soft whisper from a mystical muse.

Truth is, creativity is not quite so passive. It is an active process. And there's a science to it, not just an art. There are even formulas, methods, and procedures for generating ideas and, equally importantly, evaluating them.

One great way to think more creatively is to switch your perspectives. Try looking at things from the perspective of a child. Or a superhero. Or a rock star. Or your favorite movie character. You can choose anyone — dead or alive, real or fictional, human or not. Just pick someone and step into their shoes for a minute to see things through their eyes. Another word for that is empathy.

You can also switch perspectives physically. Try walking into a new room. Or taking your work outside. Or maybe lying down to think. Or simply standing up for a while instead of staying seated.

Anything that causes you to see things in a new way can ignite your creativity. So give it a try and see what works for you!

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